Geert Mul 
Selected Works 1998 - 2005 
Very often people assume that "form" as a concept is the opposite of something called "content". This assumption implies that a poem or a musical piece or a film is like a jug. An external shape, the jug, contains something that could just as easily be held in a cup or pail. Under this assumption, form becomes less important than whatever it is presumed to contain. 
We do not accept this assumption. If form is the total system, which the viewer attributes to the film, there is no inside or outside. Every component functions as part of the overall pattern that is perceived. Thus we shall treat as formal elements many things that some people consider content. From our standpoint, subject matter and abstract ideas all enter into the total system of the artwork ( .... ) 
David Bordwell, Kristin Thompson 
Film art an introduction (international edition 1993) The concept of form in film page 43. 

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Basic considerations for the artwork commissioned by Middelburg's new City Hall 
In my view a city hall is a social and informational meeting point. This fact is the basis of my design for this media installation. Personally, I associate city hall with the elementary facts of (city) life: marriage, birth, immigration, moving, death. 
There is a certain tension between these personal experiences and the impersonal character of city hall, without which, by the way, it wouldn't be able to function as a social and information node. 

How the media installation in Middelburg's new City Hall works 
The installation generates image compositions based on images from both a database and from interaction with the surroundings. The installation is connected to the Internet and every day it searches the Internet for images relating to demographic material in general and for images that concern Middelburg in particular. This search is based on pre-defined terms, such as: Middelburg, marriage, birth, portraits, moving, demographics, family, migration. 

Geert Mul 2004 
Hogeschool yoor Economische Studies Rotterdam Permanent media installation "Split Representation" 

In the installation 'Split Representation for the H.E.S. I am applying images from the public domain (television news and commercials). These images represent the current socio-economic situation of the western world and are the basic ingredients for automated visual compositions that are displayed on two transparent video screens. 
In my installations for public space I try to analyse the different structures that are characteristic for a specific space and integrate them in the installation. I am mainly concerned with three structures: 
•Architectural structure 
•Social structure 
•Informational structure 

The screens display composite images, constructed with daily recorded images from the public domain media: news images and commercials from about 40 international Satellite Television stations. The installation collects these images from a satelite dish, which is mounted on the roof of the HES building. 
The software in the installation compares the images from the news with the images from the commercials. The imageanalyses software looks for images from the two categories which are most alike, having a resemblance or similitude. The software makes daily 1000000.000000 (one billion) comparisons to find the best matches. Matches are displayed when people pass underneath the proiection screens. 

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Satelite Television 
Imaae analyses & comoosition 
Disolay