But artists are not immune to the market forces that have caused new media companies to buckle; additionally they face a glut of entertainment content diluting the impact of their work. Given the viability of new revenue streams, how comfortable are creators with wrapping their content around marketing messages? How do they feel about their work being bundled into blanket licensing models and subscription-billed services? How are their relationships with managers, agents, lawyers and other supporters evolving amid the new media evolution?