
ethic(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
dream(s) / utopia(s) / transform(s) / adventure(s) / moral(s)
- autonomy -- of individual decision(s)
- benificience -- for personal well-being
- non-malevolence -- consequence(s) of action(s)
- justice -- (critical) self-examination(s)