ideo design(s) -- design thinking is more than design

... / design(s) / change(s) / experience(s) / _ / .

  1. inspiration -- problem or opportunity
  2. ideation -- generating, developing & testing ideas
  3. implementation -- from project room to market

. / change by design / affordance(s) / attitude(s) / cycle(s) / ..

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* / (b w) [r g b] (s g) / [-]