from a new media perspective: track(s)
- skill(s) -- computing, mathematics, simulation, technology
- knowledge --computer & software architecture, human factors
- theory -- systems engineering, media & communication
- experience(s) -- project(s), deployment in social context
- attitude -- initiative, creative, involved

subject(s) -- creative technology
target(s)
- computing -- architecture, networks, programming
- technology -- new media, smart technology
- creative applications -- creativity (mental + artistic), psychology, research/design methods, communication
- business -- marketing, planning, project management
- design -- sketch, prototype, realize
