alternate reality games (ARG) / TINAG
At the end of the trailer for the movie AI: Artificial Intelligence, the phrase This Is Not A Game flashed in red.
More than a mere coincidence, the trailer was the Rabbit Hole (entry point) into the massive online promotion that gave birth to the current ARG community. The promotion, now regularly referred to as the Beast, took hundreds of thousands of players on a wild ride throughout which the not-so-quiet screams of This Is Not A Game could be heard.
At the end of the trailer for the movie AI: Artificial Intelligence, the phrase This Is Not A Game flashed in red. More than a mere coincidence, the trailer was the Rabbit Hole (entry point) into the massive online promotion that gave birth to the current ARG community. The promotion, now regularly referred to as the Beast, took hundreds of thousands of players on a wild ride throughout which the not-so-quiet screams of This Is Not A Game could be heard.
