ideo design(s) -- the politics of new idea(s)
_ .. / design(s) / change(s) / experience(s) / _ / .
... at the heart of every good story is a central narrative about the way an idea satisfies a need in some powerful way ...,
as it unfolds the story will give every character represented in it a sense of purpose and will unfold in a way that involves every participant in the action.
