
reference(s) -- payoff(s) / challenge(s) / game(s) / math(s) / plan(s) 
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media
/ scribble
/ utopia
/ design
/ fun
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mind / trust / magic / serious / narrative / experiment(s)
- Douglas W. Hubbard -- How to Measure Anything: Finding the Value of Intangibles in Business
- Vivian Gornick -- The Situation and the Story: The Art of Personal Narrative
- Jonathan Gottschall & David Sloan Wilson (eds.) -- The Literary Animal: Evolution and the Nature of Narrative
- Peter Swirski -- Of Literature and Knowledge: Explorations in Narrative Thought Experiments, Evolution and Game Theory
imagination(s) / choice(s) / education(s) / etcetera / norm(s)