
urban(s) -- payoff(s) / challenge(s) / game(s) / math(s) 
*
_
..
--
@
media
/ idea(s)
/ change(s)
/ theme(s)
?
[
:
/
]
_
fight(s) / innovation(s) / ritual(s)
- act -- don't talk but do
- focus -- city as a service
- target -- citizen-centric
- decide -- digital by default
- share -- the more you give the more you get
urban / space / grid(s) / reference(s) / theme(s)