The overall goal of the visual design course is to establish
some basic aesthetic awareness,
by providing suitable exercises and assignments.
In addition, the student is supposed to become familiar with the craft of design,
which necessarily, but not exclusively, involves the use of tools and techniques.
track(s) -- perspective
- styling -- concept and presentation
- digital content -- material, animation
- tech track -- special effects
www.178aardigeontwerpers.nl
- e-motionist -- make emotion, rhythm and movement flow together
- chaoticus -- who sees chaos within order
- formologist -- who approaches the fabrication of forms as an art
- infonaut -- who moves in the twilight zone of information and meaning
- transformator -- who transforms images and concepts into new matter
products
- web site -- e.g. conference, campaign (browse)
- 2D/3D animation -- promotion/ad (temporal sequence)
- virtual space -- game/infotainment (navigate)
- ebook -- story (sequential experience)
portfolio -- design as a product
- concept(s)
- sketches & explorations
- finalized products
- evaluation & reflection
www.jaapstahlie.com
In my perception a portfolio is about the
past and I feel much more related to the
present especially in my work as a
photographer. To me the relation with
the present and the subject/assignment directs
my creativity, the experiences over the
past draw my skills. My challenge is to be
truly inspirred, to be present in the present.
There are basic exercises, obligatory for all students,
and a final assignment, where you have a choice
between three productions, each with a different supervisor.
In addition, as explained in the guidelines, all students must write an essay,
and give a presentation in class.
For deadlines, see the schedule.
There will be periodic checks on the status
of your work.
Each year there will be recommended themes.
rules
- be present -- 2 omissions max.
- be in time -- hard deadlines
- be online -- have your portfolio available
- be creative -- don't steal without a reason/mentioning
- be smart -- there is no 2nd chance
multimedia's promise is terribly generalized,
it simply lets you do anything.
shovelware -- multimediocrity
... far from making a killing, it looked as if the big boys ...
had killed the industry by glutting the market with
inferior products.
if multimedia is comparable to print then yes,
we'd be crazy to expect it to mature in a mere ten years.
"Learning how to not fool ourselves is, I'm sorry to say, something that we haven't specifically included in any particular course that I know of. We just hope you've caught it by osmosis."
Richard Feynman
the media equation
We regularly exploit the media equation for enjoyment by the willing suspension of our critical faculties. Theatre is the projection of a story through the window of a stage, and typically the audience gets immersed in the story as if it was real.
engineering
"engineering is the art of moulding materials we do not wholly understand ... in such a way that the community at large has no reason to suspect the extent of our ignorance."
A. R. Dykes.
The best thing is to empower yourself.
But before you can do that, you need to understand
what you are doing -- which is a surprisingly novel thing to do.
there is no theory of creativity
steps
browse, explore;
chew it over;
incubation, let it rest;
illumination (YES);
verification,does it work?
general rules
- if you aim to please everybody, you will please nobody
- constraints come with the territory, you must learn to love them
- emotional charge is the key to success
make your virtual hands dirty.
