issue(s)
- topical gaming -- Danny Drunken Driver www.nu.nl
- web vs console
- www.gamebiz.nl
- multiplayer -- user generated community
- churn -- life time (attention span)
- viral game -- game central campain

(shared) revenue model(s)
- buy once
- ad support
- pay and play
- ??? bound
- contribution
- avatar-based
- secondary market
- MMOG - aggregation

trend(s)
- 2005 -- social networks
- 2006 -- online video
- 2007 -- online gaming

social gaming
- sympathetic
- loyal
- goed doel (nl)
- small groups

criteria
- verschijning
- gedrag
- structuur
- inhoud

connected gaming
- entertainment
- community
- challenge
- excitement

serious game(s)
- being vs feeling
- doing is believing
- game is involvement
- playing is learning
- (gaming is not multitasking)
