Denis McQuail b& Karen Siume (eds)
Media Policy -- Convergence, Concentration and Commerce
Euromedia Research Group
SAGE Publications, 1998/2000 (reprint)
Wolfgang Trutzschler -- The Internet: a new mass medium?
pp. 75-94
p. 79 Policy Report of Expert group of European Commission
The information society is the society currently being put in place,
where low cost information and data storage and transmission
technologys are in general use.
This generalization of information and data use is being accompanied
by organisational, commercial and legal innovations
that will profoundly change life both in the world of work
and in society generally ...
defining qualities of communication on the net
jcmc.huji.ax.il
- multimedia -- text, voce, pictures, animation, video
- hypertextuality -- instead of linear text
- packet switching
- synchronicity
- interactivity
Internet could evolve as a mass medium: as an integrator
push vs pull
Changing media and changing society
Karin Siune
changes in media structure are, at the end of the century,
still on the agenda as well as change in media content
the backbone of most media is still news, while the rest is more or less entertainment
questions
- And, in the future, will it be the mass media and not
interactive media, like the Internet, that will be the main
source of information to the majority of citizens?
- Does the challenge from the interactive media, result
in new roles very different from the roles that the so-called
'old' mass media, such as television, radio and newspapers
have played so far?
- media have become more and more individualized
- media have become entertainment industries
- the issue of culture is still on the agenda
new technological developments have taken the lead