media as materials


each medium of communication tended to create a dangerous monopoly of knowledge

technological determinism


technological determinism was not the answer, ... more attempts were to be made to provide answers about the social consequences of television than had ever been asked about radio.

information


Information became a major concern anywhere during the late 1960 and 1970s where there was simultaneous talk both of 'lack of information' and 'information saturation'.

 [History], p. 555