multimedia's promise is terribly generalized,

it simply lets you do anything.

shovelware -- multimediocrity


... far from making a killing, it looked as if the big boys ... had killed the industry by glutting the market with inferior products.

if multimedia is comparable to print then yes, we'd be crazy to expect it to mature in a mere ten years.

"Learning how to not fool ourselves is, I'm sorry to say, something that we haven't specifically included in any particular course that I know of. We just hope you've caught it by osmosis."

Richard Feynman


the media equation


We regularly exploit the media equation for enjoyment by the willing suspension of our critical faculties. Theatre is the projection of a story through the window of a stage, and typically the audience gets immersed in the story as if it was real.

engineering


"engineering is the art of moulding materials we do not wholly understand ... in such a way that the community at large has no reason to suspect the extent of our ignorance."

A. R. Dykes.


The best thing is to empower yourself. But before you can do that, you need to understand what you are doing -- which is a surprisingly novel thing to do.

there is no theory of creativity

steps

browse, explore; chew it over; incubation, let it rest; illumination (YES); verification,does it work?

general rules

make your virtual hands dirty.