• And, in the future, will it be the mass media and not interactive media, like the Internet, that will be the main source of information to the majority of citizens?
• Does the challenge from the interactive media, result in new roles very different from the roles that the so-called 'old' mass media, such as television, radio and newspapers have played so far?
• media have become more and more individualized
• media have become entertainment industries
• the issue of culture is still on the agenda

new technological developments have taken the lead