INSERT INTO `POI_Table`
  (`id`, `attribution`, `title`,
  `lat`, `lon`, `imageURL`, `line4`, `line3`,
  `line2`, `type`, `dimension`, `alt`, `relativeAlt`,
  `distance`, `inFocus`, `doNotIndex`, `showSmallBiw`,
  `showBiwOnClick`)
  VALUES
  (‘1’, ‘My First Layer’, ‘Hello World’,
  ‘<latitude value>’,
  ‘<longitude value>’, ‘
  ‘<yourserver>/helloworld.png’,
  ‘A description’, ‘distance:\%distance%’,
  ‘more details about my POI’, 1, 1, NULL, NULL,
  ‘0.0000000000’, 0, 0, 1, 1);