mobile multimedia
Wireless Entertainment: What Is It Worth?
by Matt Bailey
Ordering Information at:
research.webnoize.com/item.rs?eID=010411&ID=12355
wireless entertainment
The wireless web is being unleashed. Cellular providers around the globe are spending billions of dollars to bring faster connectivity to cell phones, personal digital assistants (PDAs) and other mobile devices.
As new networks roll out, wirelessly streamed music will be a huge hit with commuters, while young media junkies will demand music videos and short animations.
Tens of millions of consumers around the world will use wireless devices to gain ubiquitous access to content.
wireless or worthless?
Webnoize examines how providers of music and video services can benefit from the wireless delivery of multimedia. Using survey evidence, pricing information from new wireless networks and interviews with industry visionaries, the report analyzes supply and demand to build an economic and business model for mobile multimedia.
strategic questions
- How quickly will wireless connectivity speeds improve?
- What is the demand for services that deliver music and video to wireless devices?
- How can suppliers of multimedia services monetize demand for wireless access?
- How much will it cost to stream multimedia content to wireless devices now and in 2006?
- Are consumers willing to compromise quality for lower cost?
the players
Alltel, AT&T Wireless, AtomShockwave, Cingular Wireless, Clear Channel, HitHive, Ifilm, Infinity, KDDI, Liquid Audio, LMIV, Mannesmann, MP3.com, MTV, NetCom, Myplay, Nortel Networks, NTT DoCoMo, Omnitel, Sprint, Telefonica, Telstra, Vitaminic, Verizon Wireless, Virgin Megastores, Vodafone, Voicestream.
(C) Æliens 04/09/2009
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