policy

Denis McQuail b& Karen Siume (eds)

Media Policy -- Convergence, Concentration and Commerce

Euromedia Research Group SAGE Publications, 1998/2000 (reprint)

Wolfgang Trutzschler -- The Internet: a new mass medium? pp. 75-94

p. 79 Policy Report of Expert group of European Commission

The information society is the society currently being put in place, where low cost information and data storage and transmission technologys are in general use.

This generalization of information and data use is being accompanied by organisational, commercial and legal innovations that will profoundly change life both in the world of work and in society generally ...

defining qualities of communication on the net

jcmc.huji.ax.il

multimedia -- text, voce, pictures, animation, video
hypertextuality -- instead of linear text
packet switching
synchronicity
interactivity

Internet could evolve as a mass medium: as an integrator

push vs pull

Changing media and changing society

Karin Siune

changes in media structure are, at the end of the century, still on the agenda as well as change in media content

the backbone of most media is still news, while the rest is more or less entertainment

questions

And, in the future, will it be the mass media and not interactive media, like the Internet, that will be the main source of information to the majority of citizens?
Does the challenge from the interactive media, result in new roles very different from the roles that the so-called 'old' mass media, such as television, radio and newspapers have played so far?
media have become more and more individualized
media have become entertainment industries
the issue of culture is still on the agenda

new technological developments have taken the lead

[] readme course(s) preface I 1 2 II 3 4 III 5 6 7 IV 8 9 10 V 11 12 afterthought(s) appendix reference(s) example(s) resource(s) _

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policy

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p. 79 Policy Report of Expert group of European Commission

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defining qualities of communication on the net

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questions

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